Brand Louisville News

Theory on Why the Old Louisville Flag had 3 Fleur de Lis

June 13th, 2012

Recently we were working a neighborhood festival and had a City employee explain to us what he had always heard is the reason our old flag has three fleur de lis. Our theory has always been that it had to do with the design of the French Navy Flag, but he explained that each fleur de lis represented one century of Louisville’ existence.

When the flag was adopted in 1949, the City had existed for three centuries (18th, 19th, and 20th). Therefore, there were three images of the fleur de lis on the flag. He explained that in 2000 the flag should have included an additional fleur de lis, representing the 21st Century. We have found no evidence to support this theory, but thought it was pretty neat and that we should share. We will continue to look into the matter, and if anyone has any insight please drop an email to



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Old Louisville Flag Spotted on Book Cover

December 21st, 2011


We recently discovered a book produced by the North American Vexillological Association (NAVA) that has the Old City of Louisville Flag on the cover. The book contains histories and descriptions of various municipal flags thughout the United States.

While the book’s description of the Louisville Flag is not 100% accurate, and the image itself is a little off, it is exciting to see that it made the cover.


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Old Louisville Flag on Display at Metro Hall

November 19th, 2011

On November 19th Metro Hall was officially re-opened to the public. This beautiful Louisville building has had its Jefferson St entrance closeed since 2001. Two new displays show a “Then and Now” remdition of the Mayor’s office. The older display has a portrait of Louisville’s first Mayor and Brand Louisville was happy to donate an Old Louisville City Flag for the display that sists opposite the American Flag.


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